Whiba Holding has concentrated its overlapping and interlocked business activities in economic sectors vital to the development of Libya. In the sector of food, focus was laid on expanding into a variety of different foodstuffs in addition to beverages including juices of top-tier quality. Additionally, Whiba has invested much of its efforts in the fields of livestock and feeds, and agribusiness to contribute to the nourishment of all local communities.
And because of its strong sense of commitment to ensuring the welfare of the people, Whiba Holding entered the healthcare sector, creating, in effect, a positive legacy for the country. Likewise, the holding company is taking steady steps in the field of energy, oil, gas, and renewable resources to enhance the quality of life for a better future.
In the crucial area of constructions, Whiba Holding was adamant to invest in a wide range of construction activities, from the manufacture of building materials to the buying, renovation, and selling of real estate. The company also provides ICT and Fintech, e-Wallets, and e-commerce services and hardware to connect all corners of the country to the modern world and its growing opportunities. The holding company has big investments in the automotive sector, represented in vehicle import and after-sales services. Together with this, export and trading, distribution and hospitality apparent in Al Sultan hotel rooms and suites, and aparthotels are among the main sectors Whiba Holding shows great interest in.
One of the most significant advantages of Whiba Holding is its secured operations through an advanced supply chain. Starting with a network of international and local suppliers, the company has local as well as international alliances that helped create a solid foundation for its operations. This has been supported by large investments in an entire infrastructure of factories, equipment, silos, warehouses, cranes, and a fleet of land vehicles as well as maritime vessels to guarantee and fully control the logistics of its operations, locally as well as internationally.